Brahma's creation - the gods, demons, and men - were for ever fighting.  Their aim was to take control of the entire creation. There was widespread chaos and famine in the three worlds every time they fought.

Brahma grew worried and decided to warm them. One day he boomed, 'da.' As the loud voice echoed throughout the universe, everyone ran to Brahma for help.

Brahma then asked what the sound meant to each of them.

The gods said 'da' sounded like the word 'damyanta,' meaning self-control .

The demons said the voice suggested 'dayadhvam' or merciful .

Brahma then told all that if each were to follow the three principles of 'self-control,' 'charity,' and 'mercy,' he would be happy.

It is believed that even today, when Brahma says 'da,' it thunders, and he is trying to remind us of the three principles.